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| Mephisto has made the environmental aspect of its shoes a key selling point, ... | ||
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It's like walking on a plush carpet
Mephisto has made the environmental aspect of its shoes
a key selling point, and this selling point distinguishes it from its
competitors. So if you're really into conservations, then you might want
to give Mephisto shoes a second look. It's not too often that a shoemaker
is able to find a unique selling proposition when pitching its product
line. Just about all shoemakers, for instance, focus on style and comfort.
While Mephisto does use terms such as "style" and "comfort" to describe
its product, it goes a step further by attaching the term "environmentally
friendly," a term that makes it stand out for all the good reasons.
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